Who we are

macAutomate started as a passion project — born from a desire to better integrate everyday life with functional technology. We believe our homes should work for us, not the other way around. What began as a personal pursuit to simplify and automate daily routines has evolved into a business focused on delivering intelligent, reliable home automation systems.

Based in New South Wales, Australia, we are industry technologists with over 20 years of experience in IT, and more than a decade dedicated to designing and developing home automation systems. This background gives us a strong foundation in building solutions that are not only innovative, but stable, secure, and built to last.

Our approach is simple: design systems that feel natural, operate seamlessly, and stay out of the way. No unnecessary complexity — just technology that quietly does its job, day in and day out.

Byron MacFarlane

Founder / Director

Byron leads macAutomate with a hands-on approach, shaping everything from system design through to the overall customer experience. His focus is on creating solutions that feel considered, intuitive, and genuinely useful in daily life, while ensuring each system is delivered with attention to detail, reliability, and a seamless integration into the home.

Jess MacFarlane

Director

Jess brings significant experience in education and training, with a strong focus on clarity, communication, and usability. She ensures everything macAutomate delivers is easy to understand, approachable, and well presented, while leading customer-facing design, social media, and daily operations to keep the business organised, consistent, and running smoothly behind the scenes.